David Spithill
David and his team have been in the Northeast suburbs of Melbourne running their clinic for 12 years. They’ve helped several patients get well, and get back in motion as physiotherapists. But David wanted to dive deeper into the finances of his clinic to set his family’s financial future especially now that his fourth child joined the family.
“We have been successful in business in this sense of hitting some good metrics in terms of growing our top-line growth and revenue. But every dollar we increase in revenue seems to be a dollar expense followed.”
TAKING THE FIRST STEP TO SOLVE THE PROBLEM
David is well aware of the problems that his business had. Reaching out for help has been on his to-do list for the longest time but he didn’t know where to start till he met Jackson on one of his webinars.
“So I had seen Jackson do a webinar for us, this will step us through some things. And there was a ton I wanted more information on. And I think it was the session with Jackson in regards to what we’ve been brought up with enough family with money and our beliefs around money and how we hold on to that through life. And it’s resonated with me in terms of going deeper into that and trying to change all those thought patterns, which we do on a daily basis with our patients.”
When we start our self-employed journey, we just want to be able to cast the net far and wide but sometimes, it’s not the best way to go. Linda had challenges around her positioning, and with her marketing, the two of the main things she worked on in the Wealth Accelerator Program.
CHARGING WHAT YOUR SERVICES ARE WORTH
David gained a tonne of value from the program but the pricing system was the most valuable lesson he got from the project. With a more deliberate pricing method, he can push his business forwards and charge for what his services are worth, instead of trading time for money.
“I think targeting or you’re doing the exercise to figure out my niche client, and my ideal client has been really valuable. […] Now, I know who it is that I want to target. And also then, again, coming down to not just working with anyone and everyone being able to say no, confidently, but in the right way and just say you know that you’re not really you know, we’re not the right fit for each other, you know, I can refer you to someone else, or whatever. And yeah, just sort of, yeah, I think just basically working on myself and figuring out who I want to work with, and then being able to build it from there.”