Case Study Page - Jorien | Aureus Financial

Jorien Staats-Kok

Yorin is a high-performance executive coach. She helps business leaders to stay in control, so they don’t miss out on any business opportunities with business and personal performance framework.

Before engaging with Aureus Financial, a lot of people were unsure of what Jorien’s coaching business was and this made it harder for Jorein to market it. She knew that she had to do something new to articulate the intangible and tangible benefits of coaching.

“My main frustration was using the right words to articulate my value. The other frustration is to make it clear what I’m doing where I’m not talking about the process, I talked about it a lot. I wanted to find a new way to make it more clear to people.”

As coaches, we’re a subject matter expert. We know what we do and are used to doing it, that’s why it’s hard to communicate in a way that our prospects can understand. And sometimes to be able to do that you need help from another coach.

JOINING THE WEALTH ACCELERATOR PROGRAM

Jorien has been looking for help. Luckily, someone in her network was a graduate of the Wealth Accelerator Program and recommended her to join the program. He showed Jorien the results he got from the program and how the program simplifies the complexities of business. This pushed her to work with us and join the program.

“I saw the results one of the graduates got from the program and how they worked with the program. He showed how it looked and I saw how the program simplified the complexities. It was very visualised. I wanted to know more about it, so I got in contact with you.”

CHARGING WHAT YOU’RE WORTH

A lot of service-based business owners fall into the trap of exchanging time for money. High-performance coaches, such as Jorien, aren’t safe from that. That is why it is important to know what your services are worth by having a value-based pricing system in place. We went through over value-based pricing to ensure that you can charge what you’re worth for in the program. This helped Jorien charge for what her services are worth and move her business forwards.

“It made me realise my value, once we put a number on it.”

THE 3 BIGGEST BENEFITS JORIEN GOT FROM THE WEALTH ACCELERATOR PROGRAM

Visualising and creating stages of the process
Support and community
Positioning

SO, WHAT DID THE PROGRAM DO TO YORIN THE DAY EXECUTIVE COACH?

The Wealth Accelerator Program was a game-changer to Yorin The Day Executive coach. Jorein gained a wealth of knowledge from the program but the value that stood out the most for her was positioning.

“Once you showed us how to do all the online strategies, and the way of doing it on a basic level, I got the conversations going with my prospects. It’s really important to not too much overwhelm your prospect, and just stick to the basics.”

With the tools and knowledge gained from the program, Jorein can reach everyone around the world. She is closer to her goal of having a global impact.

WHAT CAN JORIEN SAY TO OTHER BUSINESS OWNERS OUT THERE CONSIDERING THE WEALTH ACCELERATOR PROGRAM?

“If you need structure and processes to move your business forwards, start with Aureus Financial.”

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