Robert was referred to us by another graduate of the Wealth Accelerator Program, Celia from Bonsai Digital Marketing. Before Robert started the program, he wasn’t problem aware. He didn’t know he had issues. He was just trying to get things going but he wanted to do something different and take his business to the next level. Thankfully, Celia from Bonsai Digital Marketing had someone in mind. She had nothing but good things to say about the Wealth Accelerator Program and the things that it helped them with. So he took a leap and got in touch with us.
TAKING A STEP BACK AND SEEING THE PROBLEM
“Before I started the program, I wasn’t problem aware. I didn’t know that I was having. Celia referred me to you, so I’ve been working with her for probably a year just trying to get things going. And she had nothing but good things to say about the programs and the things that it helped them with. So that kind of sold me on it. Right off the bat, I knew that if Celia really was raving about it this much that there was a ton of value to be had.”
Robert went through the program to see what he can do to breaking the vicious cycle of trading his time with money. And he found out that he had a problem articulating his value and positioning his business in the marketplace.
POSITIONING YOURSELF IN MARKETPLACE
“My positioning really just wasn’t clear. I wasn’t really communicating the value that I could actually deliver to clients. So through the program, we’ve really dialled that in quite a bit. […] and not just positioning but also the entire onboarding process.”
With the help of the program, Robert positioned his business in the marketplace, articulated his value proposition, and created his entire sales and onboarding process.
THE 3 BIGGEST BENEFITS ROBERT GOT FROM THE WEALTH ACCELERATOR PROGRAM
- Sales and Onboarding system
- Articulating Value
THE BIGGEST VALUE FROM WEALTH ACCELERATOR PROGRAM
Robert gained a lot of value from the program but learning about positioning your business in the market shined out the most. The concepts he learned weren’t just valuable for his business but also helped his client implement the same things.
“The value that stood out the most is definitely positioning and not just for myself but also for my clients. The concepts we’ve learned through the program, we implement the same things for the clients I’m working with.”
SO, WHAT DID THE PROGRAM DO ROBERT’S LIFE AND BUSINESS?
The Wealth Accelerator Program changed Robert’s expectations and perspective. If someone had asked him six months ago what his goals are, it would’ve been a quarter of what he’s aiming now. With the systems and processes put in place, important concepts learned, and the growth of his business through the program, he has bright hopes for the future.
The program taught him how to service multiple clients at the same time instead of just serving clients one at a time, case by case basis. It allowed us to accept more business and deliver more value to more clients as a group.
WHAT CAN ROBERT MENDOZA SAY TO THE OTHER AGENCY OWNERS OR MARKETING CONSULTANTS OUT THERE WHO ARE STUCK AND DON’T HOW TO MOVE FORWARD?
“Now, I think what I’ve come to see is that I learned digital marketing through another program. And they teach the strategies of how to do certain things. But they don’t necessarily teach you those intangibles that you really need to push your business forward. It’s one thing to be able to advertise or run an ad on social media, or whatever the case may be. It’s a whole other thing to really shape your entire business to show that value proposition so that you’re actually delivering that value that you say that you can.”
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