A sole-owner garden supplies business in the Northern Territory, five years in and flying blind on the numbers. Within weeks of joining Aureus, Samantha had clarity on her figures, confidence in her reports, and a plan to build a business worth selling.
Samantha Fryk
THE ENCOUNTER
Samantha Fryk runs Rural Garden Supplies in Humpty Doo, Northern Territory. The business serves landscapers, tradespeople, and home gardeners across the rural area. As the only supplier of its kind in the region, it fills a real gap in the market.
She has owned the business for five years. In that time, she built it by knowing her products and her customers. What she did not have was a clear view of the numbers. Xero was running in the background. Reports were being generated. But when Samantha looked at them, she could not tell whether the business was doing well or not.
“I wanted to get a better understanding of the figures,” she said. “And also to grow the business so that, down the track, when you come to sell, you’ve got something good to put forward.”
Then she saw an Aureus ad on Facebook. The message spoke to her directly. More time. A more profitable business. She sat with it for about a month, took the quiz, and made contact. “I thought, I’ll give it a try. Can only try. And so far it’s been really good.”
SIMPLIFYING BUSINESS AND FINANCE
The first work was practical. Samantha went through her figures with her coach and found issues in Xero that were skewing her reports. Those errors went back to her accountant to be corrected. At the same time, she pulled together a product pricing spreadsheet to confirm she was selling each product at a profitable margin.
“It’s been a good sort of learning that I can do things myself,” Samantha said, “and I understand why we’re doing it, and how it’s going to affect my figures down the track.” The combination of cleaning the data and understanding the reports gave her something she had not had before. A clear picture.
Her previous accountant had been helpful, but focused mainly on personal tax rather than helping her understand the business. Aureus filled that gap. “As much as I have an accountant that helps me, with the business I may as well try and make what I can out of it. Just understanding where I’m sitting and what the reports are telling me.”
TURNING YOUR BUSINESS PROFITS TO PERSONAL WEALTH
Samantha did not join Aureus for a quick fix. She joined because she has a plan. Build the business properly, grow it over time, and eventually sell it to someone who can see what it is worth. That kind of exit requires clean books, a clear operating picture, and a business that runs on systems rather than its owner’s memory. None of that existed when she started. It is being built now.
Having a framework to follow changed how she feels about the process. Running a business alone, in a regional area, with no financial background, had always felt uncertain. “I feel there’s a framework in place. Everything new is a little bit scary until you get into it. But seeing how many other businesses have taken that leap of faith, and it’s obviously working for people, that helps a lot.”
Samantha is early in the program. The foundation is being built. The work ahead is clear. “I’m looking forward to what the rest of the program brings.”
THE 3 BIGGEST BENEFITS
- Financial Clarity in a Business Running on Gut Feel
- Product Pricing Reviewed and Corrected
- A Framework and Community to Grow With
SO, WHAT DID THE PROGRAM DO TO THEIR BUSINESS?
Aureus gave Samantha what five years of running the business had not: a clear view of where it stood. The books are being cleaned. The pricing is being reviewed. Xero is being set up to produce reports she can actually read and act on.
More than the tools, Samantha now understands why those tools matter. She is doing the work herself and seeing why each change affects the numbers. “I’ve liked doing stuff myself because I understand how to look at things, and work things out from there for the business.” That understanding is the thing that sticks.
The goal has not changed. She wants to build a business worth selling. What has changed is her confidence that she knows how to get there.
WHAT CAN SAMANTHA SAY TO OTHER BUSINESS OWNERS OUT THERE ABOUT WHETHER THEY SHOULD WORK WITH US?
“Get in contact. I thought about it for about a month before I took the quiz. Don’t wait that long.”
“You’re only signing up for a year. If it’s working, great. If it’s not, you’re not locked in forever. But give it a proper go.”
“I’ve liked doing stuff myself because I understand how to look at things, and work things out from there for the business.”
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