Jon Craig
TRANSFORMING YOUR PASSION TO YOUR BUSINESS
In My True Legacy’s early days, it was more of a concept and a passion project for Jon. He didn’t have a structure around it and the method to get it off the ground. He soon realised that he needed direction from someone who has done it before. He needed someone who has helped businesses structure and strategizes to reach the business’ true potential.
“I needed direction from someone who done it before. I needed direction with structure and a plan of attack. I was new to business and I’d always worked for other people and big companies. So it was a real step off the edge to do it.”
ASPECTS OF RUNNING A SUCCESSFUL BUSINESS
Running a business isn’t just about your products and services. Sure, it is one of the most important aspects of it but there are more aspects to creating and running a business. Finance, structure, strategy and implementation go hand in hand with your products and services. Jon reached out to Aureus Financial to help him sort these out to allow him to continue doing what he does best.
“I was flying blind and what inspired me was seeing what you guys have done and the way you conduct your business and your visibility across social media. All the value you’re putting out gave me the confidence to sign up and see what you guys could offer.”
SO, WHAT DID THE PROGRAM DO TO MY TRUE LEGACY?
“There were two aspects. First, there’s the personal aspect of feeling confident in knowing where I’m going and being able to trust in someone. I trust the Aureus team and where you’re coming from and your advice. Second, it has allowed me to hone my products and optimized the things that don’t work. I am constantly trying new things on your suggestions and ideas. And so things are moving forward. I’m a lot more positive and optimistic about the future of the business.”
WHAT CAN JON SAY TO OTHER SERVICE BASED BUSINESS OWNERS WHO ARE OUT THERE CONSIDERING THE WEALTH ACCELERATOR PROGRAM?
“If you are struggling, don’t be too proud to ask for help. There’s great help out there. They’ve been there, done it and they’re on top of what’s going on. In my experience, I always run to books but I’d feel overwhelmed with the information and then it leaves me confused on where to start. The guys in Aureus cut through all the clutter and simplify it for you.”