Case Study Page - Jon Craig | Aureus Financial

Jon Craig

Jon runs a business that immortalizes every father’s fascinating story that they want to tell their family through video interviews. My True Legacy conducts camera interviews for fathers to tell their memories, and messages for their family once they’re passed.

TRANSFORMING YOUR PASSION TO YOUR BUSINESS

In My True Legacy’s early days, it was more of a concept and a passion project for Jon. He didn’t have a structure around it and the method to get it off the ground. He soon realised that he needed direction from someone who has done it before. He needed someone who has helped businesses structure and strategizes to reach the business’ true potential.

“I needed direction from someone who done it before. I needed direction with structure and a plan of attack. I was new to business and I’d always worked for other people and big companies. So it was a real step off the edge to do it.”

ASPECTS OF RUNNING A SUCCESSFUL BUSINESS

Running a business isn’t just about your products and services. Sure, it is one of the most important aspects of it but there are more aspects to creating and running a business. Finance, structure, strategy and implementation go hand in hand with your products and services. Jon reached out to Aureus Financial to help him sort these out to allow him to continue doing what he does best.

“I was flying blind and what inspired me was seeing what you guys have done and the way you conduct your business and your visibility across social media. All the value you’re putting out gave me the confidence to sign up and see what you guys could offer.”

PUSHING YOUR BUSINESS AND PERSONAL WEALTH FORWARD

At the early stages of your business, you might find it difficult to keep the costs to a minimum. Putting business structures in place allows you to work out the framework that’s going to push your business forwards.

“Because of the lack of structure, I struggled with discipline before. The program helps us to work with ourselves in being more disciplined around money and then making real progress with our business rather than just frittering it away. We develop laser-focused strategies on both my business and personal finances.”

THE 3 BIGGEST BENEFITS JON GOT FROM THE WEALTH ACCELERATOR PROGRAM

Clarity on what you’re working towards
Guidance and support
Structure

THE GREATEST VALUE

Jon gained a lot of value from The Wealth Accelerator Program but what stood out the most for him was the clarity the program provided. With the structure put in place, Jon knows what targets to hit, how to hit them, and what’s next rather than trying to keep his business running without an end goal in mind.

“It gave me a structure to take towards step by step. It was divided into logical steps and topics that required building a business.”

SO, WHAT DID THE PROGRAM DO TO MY TRUE LEGACY?

“There were two aspects. First, there’s the personal aspect of feeling confident in knowing where I’m going and being able to trust in someone. I trust the Aureus team and where you’re coming from and your advice. Second, it has allowed me to hone my products and optimized the things that don’t work. I am constantly trying new things on your suggestions and ideas. And so things are moving forward. I’m a lot more positive and optimistic about the future of the business.”

WHAT CAN JON SAY TO OTHER SERVICE BASED BUSINESS OWNERS WHO ARE OUT THERE CONSIDERING THE WEALTH ACCELERATOR PROGRAM?

“If you are struggling, don’t be too proud to ask for help. There’s great help out there. They’ve been there, done it and they’re on top of what’s going on. In my experience, I always run to books but I’d feel overwhelmed with the information and then it leaves me confused on where to start. The guys in Aureus cut through all the clutter and simplify it for you.”

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