Linda started her mortgage broking business right around the time when the Royal Commission came about. It was a hard time to start a mortgage broking business with the new regulations being implemented. But Linda pushed through and started to gain phase in terms of her business growth.
“I started my business […] right around the time of the Royal Commission coming out, so very interesting times to start a business in this industry. But yes, I’m still early days, just starting to sort of pick up now and hence while wanting to grow the business and make sure I’m heading in the right direction.”
Hence why she reached out to us to ensure that she’s heading in the right direction.
SELF EMPLOYED TRAP
Linda is passionate about helping those in need when it comes to their finances. So, when she had the opportunity to do so, she was eager to help them but the reality is, we can’t help everyone.
“So the pain points were definitely probably getting leads, finding the right clients and figuring out what to do with them. And also, learning within myself what I should and shouldn’t be doing and what I shouldn’t be looking for and shouldn’t be looking for with clients. I was too eager to try and help anyone and everyone. And yeah, sort of realizing that I can’t help everyone and try to work on that.”
When we start our self-employed journey, we just want to be able to cast the net far and wide but sometimes, it’s not the best way to go. Linda had challenges around her positioning, and with her marketing, the two of the main things she worked on in the Wealth Accelerator Program.
POSITIONING AND MARKETING
Positioning your business in the marketplace and finding out who’s your client avatar is one of the foundations of running a business. There are a lot of established businesses out there that want to push forwards but can’t because they didn’t take the time to set the foundations. Sometimes we need to take a step backwards to make steps forward.
“I think targeting or you’re doing the exercise to figure out my niche client, and my ideal client has been really valuable. […] Now, I know who it is that I want to target. And also then, again, coming down to not just working with anyone and everyone being able to say no, confidently, but in the right way and just say you know that you’re not really you know, we’re not the right fit for each other, you know, I can refer you to someone else, or whatever. And yeah, just sort of, yeah, I think just basically working on myself and figuring out who I want to work with, and then being able to build it from there.”
THE 3 BIGGEST BENEFITS CELIA AND JASON GOT FROM THE WEALTH ACCELERATOR PROGRAM
- Building Successful Mindset
- Positioning and Targeting
- Identifying client avatar
THE GREATEST VALUE
Linda exhausts the importance of identifying the client who your services can add value the most, and is willing to pay your services. The program didn’t only help Integrum Finance grow in terms of profit, Linda has now more clarity on what she and her business are working towards.
“Finding your niche, and targeting is really important. Especially as brokers because most of us probably just try to do everything.”
SO, WHAT DID THE PROGRAM DO TO ARGENTUM FINANCE MARKETING?
Linda gained a tonne of value through the program but to sum it all up, she now knows which steps should be taken to move forward to her business. With the help of the Wealth Accelerator Program, she gained clarity of what’s the big picture and what happens next.
WHAT CAN LINDA SAY TO THE OTHER BUSINESS OWNERS OUT THERE CONSIDERING THE WEALTH ACCELERATOR PROGRAM?
“I think it’s just really good to make people, not just mortgage brokers, but everyone just to think about the bigger picture. It’s not just about your getting those leads in, it’s about refining what you’re doing. And working on the business as a whole, I think that’s been the most valuable. It was all different business owners in the group as well, it wasn’t all mortgage brokers, all finance industries, but the same principles could be applied to anyone, in any industry, which is really, really locked. Obviously, just little tweaks, here and there but I think it just makes you look at the bigger picture, and makes you think about it. And I think specifically niching and finding your niche, and targeting that I think is really important especially as brokers.”
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