Sammi partners with business owners to design companies and lives they genuinely love. As a Profit Coach at Aureus, she helps clients gain clarity, align their operations and build scalable, values-led businesses that support both profit and personal freedom.
With more than a decade of experience in strategic operations, coaching and business improvement, Sammi brings both big-picture clarity and practical tools to every conversation. She’s worked with founders across industries from service-based solopreneurs to multi-million dollar impact-driven businesses helping them optimise systems, overcome bottlenecks and lead with purpose.
A multi-passionate entrepreneur herself, Sammi has started, scaled and successfully exited one of her own businesses. She deeply understands the highs, lows and identity shifts that come with entrepreneurship and brings that lived experience to every coaching relationship.
Sammi is also the creator of the Fuelled Up Life framework, co-host of the Date Forever podcast and a long-time advocate for “doing good while doing well” through her work with B1G1.
When she’s not supporting Aureus clients, you’ll find her ocean swimming, running, cooking, planning her next adventure, or writing her debut book – all while living the values she helps others define and pursue.
